Representatives of the admissions committees of the best universities in the USA and Europe have compiled a list of the most common mistakes that students make in their essays. Try to avoid them in your cover letter.
The repetition of what you already wrote in your application form. Your essay is an opportunity to tell the admissions Committee what they will not know about you, read your CV or application form. There is no reason to miss this opportunity, repeating already known facts.
Preparation of standard essays for all universities. This essay makes you just another faceless candidate. Select one or two reasons why this University you consider to be the best option for yourself and convince the Committee that you are the one they need.
Uninteresting beginning of the essay.
You should not start an essay with a repetition of the question or view. Much better from the very beginning to attract the attention of the admissions Committee describing any situation that influenced your decision to study at this University or sentence that reflects your position. A large number of superficial claims. Better to concentrate on one or two ideas to disclose them in detail and give examples from life. Impersonal narrative. Writing your essay carefully re-read it and ask yourself, does it individual traits of your character. Your essay should be unique and reveal your personality. No check. Always check you have written an essay before sending it to the University. This will help you not only to avoid grammatical errors and typos, but will save you from such a blunder, as the mention of the name of another University.